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The 5P’s of Marketing…Then What?

When it comes to marketing, most people will at least be familiar with the term ‘The 5P’s’. They are, of course,  Product, Place, Price, Promotion, and Profit relating to your product (during my university days, there were only 4P’s and nowadays, some scholars claim up to 8P’s, so don’t panic!). These are considered an essential…
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Marketing: Social Media Advertising

Marketing in today’s world is ever changing. As noted in the previous article (found here), there are a plethora of mediums available to choose from. One of the most popular forms of digital advertising is obviously social media. As you know, any marketing efforts can easily spin out of control if not planned for properly.…
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Marketing: ‘Gen X’ in a ‘Gen Z’ World

If you are like me and are often confused with the latest social media platforms out there, you must be a part of Gen X or anything before it (born in the 1980’s or below). Though we technically created the world this ‘Gen Z’ bunch lives in, they have somewhat used our creations as a…
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The Working Muslim in Ramadan

Ramadan is a tough month for everyone celebrating, especially when you live in a country where 40C is considered a reasonably warm day. For those who are not familiar with the Holy month, it is where observers eat and drink nothing from dusk to dawn (with exceptions of course). Fasting is one of the five main…
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