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PRODUCT RESEARCH – Avoiding a ‘False-Positive’

In recent years, Kuwait’s food and beverage scene has been exploding with new niche products and services. We have witnessed the rise of various local markets and parking lot gatherings aimed to attract those who love to try new creations. As a result of this trend, a wave of independent restaurants have been popping up…
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Doing Business: The Kim Kardashian Way

“Not bad for a girl with no talent!” – Kim Kardashian on her recent Forbes cover  You’ve seen them on social media, you follow their every move, you’ve purchased an item they endorsed (guilty!), you have at least heard about them. With their dominance in the social media front unprecedented, it seems like you cannot…
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