Blog

Marketing: ‘Gen X’ in a ‘Gen Z’ World

If you are like me and are often confused with the latest social media platforms out there, you must be a part of Gen X or anything before it (born in the 1980’s or below). Though we technically created the world this ‘Gen Z’ bunch lives in, they have somewhat used our creations as a…
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The Working Muslim in Ramadan

Ramadan is a tough month for everyone celebrating, especially when you live in a country where 40C is considered a reasonably warm day. For those who are not familiar with the Holy month, it is where observers eat and drink nothing from dusk to dawn (with exceptions of course). Fasting is one of the five main…
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The First, The Best, or The Only

In light of saturated markets and nothing-to-lose strategies, it is important to stay aware and be proactive about your business' competitive edge. Whether you are in the planning phase of your project or in the midst of the competition arena, it is wise to envision your goals as one of the following: the first of your…
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Consulting & Cooking?!

I recently attended a private dinner with a bunch of international chefs from the 'Food Network'. I like to think of myself as a 'Foodie,' I enjoy both making and eating it equally and I just loooove watching cooking shows. To me, it is a sort of therapy which allows me to stay in touch…
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