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PRODUCT RESEARCH – Avoiding a ‘False-Positive’

In recent years, Kuwait’s food and beverage scene has been exploding with new niche products and services. We have witnessed the rise of various local markets and parking lot gatherings aimed to attract those who love to try new creations. As a result of this trend, a wave of independent restaurants have been popping up…
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Doing Business: The Kim Kardashian Way

“Not bad for a girl with no talent!” – Kim Kardashian on her recent Forbes cover  You’ve seen them on social media, you follow their every move, you’ve purchased an item they endorsed (guilty!), you have at least heard about them. With their dominance in the social media front unprecedented, it seems like you cannot…
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The 5P’s of Marketing…Then What?

When it comes to marketing, most people will at least be familiar with the term ‘The 5P’s’. They are, of course,  Product, Place, Price, Promotion, and Profit relating to your product (during my university days, there were only 4P’s and nowadays, some scholars claim up to 8P’s, so don’t panic!). These are considered an essential…
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Marketing: Social Media Advertising

Marketing in today’s world is ever changing. As noted in the previous article (found here), there are a plethora of mediums available to choose from. One of the most popular forms of digital advertising is obviously social media. As you know, any marketing efforts can easily spin out of control if not planned for properly.…
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