Monthly Archives: July 2016

Doing Business: The Kim Kardashian Way

“Not bad for a girl with no talent!” – Kim Kardashian on her recent Forbes cover  You’ve seen them on social media, you follow their every move, you’ve purchased an item they endorsed (guilty!), you have at least heard about them. With their dominance in the social media front unprecedented, it seems like you cannot…
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The 5P’s of Marketing…Then What?

When it comes to marketing, most people will at least be familiar with the term ‘The 5P’s’. They are, of course,  Product, Place, Price, Promotion, and Profit relating to your product (during my university days, there were only 4P’s and nowadays, some scholars claim up to 8P’s, so don’t panic!). These are considered an essential…
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