Monthly Archives: June 2016

Marketing: Social Media Advertising

Marketing in today’s world is ever changing. As noted in the previous article (found here), there are a plethora of mediums available to choose from. One of the most popular forms of digital advertising is obviously social media. As you know, any marketing efforts can easily spin out of control if not planned for properly.…
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Marketing: ‘Gen X’ in a ‘Gen Z’ World

If you are like me and are often confused with the latest social media platforms out there, you must be a part of Gen X or anything before it (born in the 1980’s or below). Though we technically created the world this ‘Gen Z’ bunch lives in, they have somewhat used our creations as a…
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The Working Muslim in Ramadan

Ramadan is a tough month for everyone celebrating, especially when you live in a country where 40C is considered a reasonably warm day. For those who are not familiar with the Holy month, it is where observers eat and drink nothing from dusk to dawn (with exceptions of course). Fasting is one of the five main…
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The First, The Best, or The Only

In light of saturated markets and nothing-to-lose strategies, it is important to stay aware and be proactive about your business' competitive edge. Whether you are in the planning phase of your project or in the midst of the competition arena, it is wise to envision your goals as one of the following: the first of your…
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